Entrepreneurship and Innovation in New Media Ecosystem: Proceedings of 3rd International New Media Conference (April 21, 2017, Istanbul, Turkey)

Kategori: Diğer Dildeki Yayınlar Yayınevi: Istanbul Gelişim üniversitesi Yayınları

Tanıtım Bülteni

Contents / İçindekiler Social Media and Hybrid Organizations: Which Culture? 1 Gaia MORETTI Technology, Audiovisual and Contamination 25 Gianni AURELI Criticizing Brands by Using Their Own Advertisements in the Social Media: Consumer Adapted Advertisements as a New Form of Consumer Response 47 Çiğdem BAŞFIRINCI, Gülcan ŞENER Pakistani Youth and Use of New Media 77 Lubna ZAHEER Reading New Media Representations Through Dramaturgical Model: The Answer to the Question “Which Me?” in the Context of Exteriorization of Multiple Selves through Instagram 95 Burcu Kaya ERDEM, Rabia Zamur TUNCER Gender Equality and Communicative Power of Individuals on Twitter: A Research on Twitter Communication During 2014 Presidential Election in Turkey 125 Kamil DEMIRHAN Did the Digital Music Platforms Killed Radio’s Music Box Function? A Study on Music Platform Preferences of Students from the Faculty of Communication Mihalis KUYUCU Diffusion of Slow Media Innovation 179 Şule Yüksel ÖZMEN, Onur OĞUR The Function of Marketing Communication in Malawi Tourism 197 Maryam CHILUMPHA Gamification Applications in Hospitality and Travel Industry: Presenting Current Situation and Offering a Unified Model Using New Media 221 Yaşar GÜLTEKİN, Zuhal ÇİLİNGİR ÜK Design Features of Online Marketplaces: A Critical Appraisal 245 Merve TÜRKMEN BARUTÇU Social Media Use in Organizations: A Cross-Country Analysis 263 Naciye Güliz UĞUR Online Media Relations as a Strategy of Public Relations: A Research on Online Press Rooms of the Most Liked Turkish Companies 275 Gaye Aslı SANCAR New Media's Digital Bell-Jar Impact: A Review on Generation Z 297 Ayşe Aslı SEZGIN Social Media and its Importance in Modern Era 319 Md Mahady HASAN

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