* What is a business, what activities constitute business?* What is the role of a business in people's life?* What are the major functions in managing business ?* What are the new concerns of business?One can ask many other questions similar to rhose above and expect answers to these questions in a business textbook. " Introduction to Business " by S.Kadri Mirze covers the basic issues in business and provides answers to the business-related questions in an easy-going, introductory book format for first year classes of business schools.Contents:* Business* Forming A Business Unit* Business in Global Markets* General Management in Business* Human Resource Management in Business* Accounting and Finacial Activities in Business* Operations Management in Business* Marketing Management in Business* Business and Economics* Social Responsibility, Ethics and Law in Business* New Concerns of Business
Kitap Yorumları - (3 Yorum)
Endüstri mühendisliği ya da işletme okuyan öğrenciler için temel atma açısından çok yararlı bir kitap.
Kadri Mirzenin işletme kitabı her işletme okuyan insan için rehber niteliğinde. Pişman olunmaz bir ders kitabı olarak.
İktisat bölümü okuyanlar için yararlı!